Flightpath April 18, 2024
KPOV
Product Distributionis a critical aspect for brands seeking broader market reach.
Direct-to-consumer (DTC) brands are expanding into wholesale channels, while others, like Coach, are leveraging platforms such as Amazon. Additionally, brands are actively pursuing placement in innovative platforms like Apple's new VisionPro and establishing shop-in-shops within renowned retailers like Sephora and luxury department stores. To extend digital reach internationally, partnering with global e-commerce solutions such as ESW (eShop World) is key.
Leveraging the power of social commerce, where sales thrive on platforms such as TikTok and Instagram, and harnessing he influence of celebrities, influencers, and user-generated content (UGC) to enhance your organic posts will drive sales.
These strategies represent significant opportunities for brands to strategically position their products closer to customers, embracing the concept of Omni-channel distribution while deleveraging risk and Capex.
TECH TALK
In-Store “Tech-Out”Enhanced store technology plays a vital role in meeting the evolving needs of today's shoppers, with a majority still preferring the in-store experience. Leveraging modern POS solutions like PredictSpring (Featured Partner) facilitates seamless online purchases and in-store transactions, including Buy Online, Pick Up In Store (BOPIS) services. Additionally, digital screens, such as those offered by Glass-Media, expand product accessibility beyond physical store inventory while effectively promoting store-specific promotions.The implementation of RFID technology, powered by companies including Radar, enables precise inventory tracking, facilitating optimized stock management and meeting customer demand with lean size runs. Workforce tools like Zipline streamline operations for store teams, ensuring efficient day-to-day management. Moreover, companies like FourKites utilize GPS technology to provide real-time insights for store management, such as tracking delivery trucks and optimizing logistical operations. Embracing these technological advancements will enhance overall store efficiency and customer satisfaction.
FEATURED PARTNER
A global, Modern POS, PredictSpring combines in-store and online transactions, extended aisle, inventory management/cycle counts, mPOS, BOPIS and clienteling. Customers include: Deciem, Steve Madden, Movado, LoveSac, Janie & Jack and Bouclair.
Meet the PredictSpring team May 22-23 at Salesforce Connections in Chicago
THE RETAIL PILOT PODCAST
Our most recent flights of The Retail Pilot - Leaders & Legends feature Retail leaders from two of the largest Retail Store brands in the US.
Denise Incandela is Executive Vice President of Fashion and Private Brands for Walmart U.S. In this role, Denise is propelling Walmart’s reputation as a fashion destination, helping democratize access to stylish, quality apparel for Walmart’s 140 million weekly shoppers.
Pete Nordstrom is the President and Chief Brand Officer of Nordstrom. Throughout his career, Pete has helped Nordstrom innovate the customer shopping experience and redefine the role fashion plays in customers’ lives leading major strategic initiatives such as building the designer offering to a $1.5 billion business, evolving Nordstrom’s mix of brands and categories and bringing in limited distribution brands as exclusive partners.
